Laurence Pocachard has always been drawn to the world of yachting, with its promise of true luxury without constraints. As a native of Marseille, a beautiful French city by the sea, she was exposed to many yachting companies from a young age. However, it wasn’t until her first summer job at the age of 20 working for motoryacht dealer ARCOA that she truly fell in love with the industry.
Ten years later, Laurence made the leap into yacht charter business and hasn’t looked back since. Her role is to find the best solution for her clients within their budget, and to find the perfect boat that meets their needs. This requires an excellent knowledge of the market and the boats offered, which Laurence has acquired through years of experience. She also faces challenges such as a competitive market with many platforms hiring salespeople who have no real understanding of the industry.
As someone who genuinely cares about her clients’ satisfaction, Laurence advises those looking to enter the yachting industry to have an excellent knowledge of navigation zones around the world and to truly listen to their customers’ desires. She emphasizes the importance of asking about their budget, as it is essential in selecting the right yacht for them – a concept often taboo but crucial in finding the perfect fit.
“The most rewarding element of my job is working with a select group of clients and seeing them return for another charter, knowing I provided them with an excellent experience. I love getting to know my clients and understand their needs from all over the world.”
Office : +33 4 93 38 12 14
